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Not claims. Screenshots.

Every number on this site traces back to an account I ran. Here are the dashboards behind them — Meta Ads Manager, Google Ads and Shopify, pulled from live reporting. Click any image to open it full size.

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$1.5M+

Managed spend
All platforms

10,000+

Leads generated
US · EU · RO

3.4–7×

E-commerce
blended ROAS

$250K+

Client settlements
US legal

Meta Ads✦Google Ads✦TikTok Ads✦LinkedIn Ads✦Shopify✦GA4✦Pixel + CAPI✦Klaviyo✦n8n✦Higgsfield AI✦Google Tag Manager✦ Meta Ads✦Google Ads✦TikTok Ads✦LinkedIn Ads✦Shopify✦GA4✦Pixel + CAPI✦Klaviyo✦n8n✦Higgsfield AI✦Google Tag Manager✦

Dental · Romania

Healthcare lead generation, live.

Multi-clinic dental group, June to August 2026. €25K+/month across Meta, Google and a TikTok pilot, at 3,500–4,000 new patient leads a month.

Meta Ads Manager campaign list for a Romanian dental clinic group, showing 854 campaigns and lifetime spend of 2.34M lei — Meta Ads Manager · account overview854 campaigns · lei 2.34M lifetime spend. City-level lead campaigns — Iași at lei 16.82, plus Craiova, Pitești and Sibiu — alongside national high-ticket services at 563 leads for lei 38.97, and volume campaigns at 1,203 leads · lei 26.08 and 776 leads · lei 23.26 per lead.

Meta ad-set breakdown for the dental account covering 12 July to 10 August 2026, with cost per lead by treatment — Ad-set level · last 30 days530 form leads on lei 20,579 spend — lei 38.83 blended CPL (Jul 12 – Aug 10, 2026). Winning treatment segments: Parodontoză 265 leads at lei 23.69, Implanturi 89 at lei 50.97, Fațete 66 at lei 51.93.

Insurance · Legal · US

Three accounts under Special Ad Category.

Regulated US verticals where age targeting is stripped and market CPLs run $150–250. $800K+ in managed spend across five accounts, into 7,000+ verified leads.

Meta Ads Manager overview for a US insurance ad account with 67 campaigns and $126,307 spent — Account 1 · live-transfer & FEX67 campaigns · $126,307 spent · 1.17M impressions · 2.32% CTR. Live-transfer and final-expense insurance campaigns delivering leads from $11 to $53.

Meta Ads Manager overview for a second US ad account with 130 campaigns and $95,136 spent — Account 2 · personal injury & Medicare130 campaigns · $95,136 spent. Personal injury at $12.95, Medicare at $15.85–16.60, plus B2B final-expense and annuity testing — US legal and insurance lead generation at scale.

Meta Ads Manager overview for a third US ad account with 56 campaigns and $98,419 spent, colour-coded by cost per lead — Account 3 · annuity & B2B56 campaigns · $98,419 spent. Annuity and B2B lead generation. The colour-coded CPL view is the daily working tool — kill the losers, push budget into the winners, same day.

Creative

What the ads actually did.

With no age targeting and no lookalike worth trusting, the hook does the segmentation. Selected creative-driven outcomes from live reporting.

21.7% CTR

Annuity B2C static at $0.47 CPC. Hook-led segmentation outperforming the account average by roughly 10× against a 0.5–1.5% benchmark.

18.9% CTR

Annuity retention angle at $0.81 CPC — number-reveal hook, January cohort.

9.3–10% CTR

Personal injury December creatives. Direct-response statics at $1.55–1.75 CPC.

$4.34

Per lead-form lead on a recruitment campaign, 39 leads — instant form plus qualifying questions.

12% → 23.5%

Landing-page CRO: qualification steps reordered, OTP moved post-engagement, social proof above the fold.

June 2026

A build in market, mid-test.

A lead-gen build running in June 2026 — fresh creative tested across three ad sets, optimising toward website leads on $90/day per set.

Meta Ads Manager ad-level report for a June 2026 lead generation build, cost per lead from $7.87 to $22 — Ad level$7.87 to $22 per lead. Individual lead ads in market — this is creative testing as it actually looks before the winners separate.

Meta Ads Manager ad-set report showing three live ad sets at $18.81, $19.36 and $25.80 cost per lead — Ad-set level$18.81 / $19.36 / $25.80 cost per lead across three live ad sets. Consistent, repeatable lead economics on active spend.

Shopify · own venture

€2,000 to €100K+, my own money.

A D2C Shopify operation built from €2,000 of starting capital — including the fulfilment and cash-on-delivery machine behind it.

Shopify analytics dashboard showing 501,010 RON total sales across 5,671 orders and 114,278 sessions — Shopify · trailing 12 monthsRON 501,010 (≈€100K) total sales · 5,671 orders · 114,278 sessions. Trailing twelve months, with 8,520 checkouts initiated.

Meta Ads Manager all-time totals showing 81,455 RON spent returning 276,924 RON purchase value at 3.40 ROAS — Meta Ads Manager · all-time81,455 RON spent → 276,924 RON purchase value · 3.40 ROAS · 3,118 purchases. Blended across every product and test the store ever ran.

Meta ad-set report showing winning ad sets returning between 4.21 and 7.07 times return on ad spend — Ad-set level · the winnersWinning ad sets at 4.21×, 4.73×, 4.96×, up to 7.07× ROAS, with cost per purchase as low as 16–18 RON. Budget follows this table daily.

Annual fulfilment profit and loss report showing 3,570 orders and 162,993 lei gross profit after logistics — Fulfilment P&L · annual3,570 orders · 325,557 lei order value · ~74% delivery rate · 162,993 lei gross profit after logistics. The operation behind the ads, owned end to end.

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contact.stoicescu.rares@gmail.com

Phone

+40 720 933 662

Based

Bucharest, RO · remote EU & US

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